Greg McKeown is a public speaker, leadership and business consultant, and author. He is the founder of THIS Inc., a leadership and strategy design agency based in Silicon Valley. Greg McKeown has dedicated his career to discovering why some people break through to the next level—and others don’t.
In his book, Essentialism: The Disciplined Pursuit of Less, McKeown discusses what he believes stops entrepreneurs with initial traction from reaching the next level: the opportunities afforded by their initial success.
“We shouldn’t ask, ‘How much do I value this opportunity?’ but ‘If I did not have this opportunity, how much would I be willing to sacrifice in order to obtain it?’” -Greg McKeown
What Stops Successful People from Going the Distance? How can you overcome that? Watch this video and ponder.
What is it that holds capable, driven people from breaking through to the next level? The answer to that question, to my great surprise, is success. I first observed this working with executive teams in Silicon Valley where I noticed that when they were focused on a few things, it lead to success, but success breed[s] so many opportunities and options that diffused the very focus that lead to success in the first place.
And so, exaggerating the point in order to make it, I found success becomes a catalyst for failure because it leads to what Jim Collins called the ‘undisciplined pursuit of more.’ The antidote to that problem is the disciplined pursuit of less, but better. That means exploring the very critical things you want to pursue and being willing to eliminate the rest.”