When you are starting an online business, there are a lot of different elements that you need to figure out and one of them is the ecommerce platform that you are going to use. With so many different options to choose from, it can be very difficult to pick the one that will suit your business, but if there is one option out there that can really suit most businesses, then it has to be Shopify. This is one of the most versatile platforms out there and it can definitely be an incredible tool for your business, but before you settle down for it, we think it is a great idea to take a look at some of the pros and cons of an ecommerce online business on Shopify, and that is exactly what we are going to talk about in the article below, so make sure to keep reading.
The benefits of Shopify
There is no doubt that Shopify is one of the most famous ecommerce platforms in the world, and the amount of people that are using it is clear proof that there are a lot of good reasons for it, and we are going to take a look at some of them right now.
- You can sell products on multiple channels
One of the biggest reasons why people love selling online is the fact that they are able to reach a really wide audience from all over the world, and the way that they can do that even more efficiently is if they sell on more than just one channel, and multichannel retail is something that Shopify does best. You can use all of the different Shopify integrations in order to sell on social media platforms like Facebook, Shopify, Pinterest as well as different mobile apps, all of which will give you incredible reach. The more channels you use the more people you will be able to reach, so you want to make sure that you have options to choose from, and Shopify definitely offers you that.
- You can work with over 100 payment processor providers
When you are working online, the way that you take payments can really make a huge difference in the way that your business works, and the Shopify ecommerce solution will give you the option to work with over 100 different ones. Everything from PayPal, to Apple and Amazon Pay are available as built in services and since these are all familiar forms of payment you can be sure that your customers will feel more comfortable shopping with you because of it. You can also take credit cards thanks to Shopify Payment which means that you can take payment in every way possible.
- You can use it to sell digital and physical products
We mentioned that this is a very versatile kind of solution, and that is definitely true and the easiest way to see that is by the fact that Shopify will allow you to sell digital and physical products. This means that the platform can handle both kinds of products, which is great and they even offer a free app that will allow you to specify the type of product that you are selling. You can sell both kinds of products at the same time, which is also amazing, and the app that we mentioned above will help specify this so that you can send those particular deliveries via email as a downloadable link.
The downsides of Shopify for ecommerce online
Now that you had a better look at some of the pros, we are going to take a look at some of the downsides. We believe that a view of both sides is the best way for you to get a clear view of the Shopify ecommerce software solution for your online business.
- The transaction fees
One of the most infamous things about Shopify are transaction fees. These are fees that you have to pay after every sale that you make, and you can really lose a good amount of money on it, which is definitely not very convenient, especially if you are just starting out and you have a limited budget. There is a way to cut down those fees, and that is by using Shopify payments, but a lot of people don’t like to use them, and they shouldn’t have to in any case.
- Not very customizable
Even for an SaaS app that is fully hosted, Shopify isn’t very customizable and no matter how much you know about code, there is nothing that you will be able to do about it. The code is closed and no one can access it and that means that you are stuck with the design options that they are offering you. Sure, you can change the colors and the fonts of the templates, but you can’t really add your own personal touch and chances are that your website will look very similar to someone else’s.
- The apps will cost you money
Shopify is a great online store ecommerce platform, however it does rely on apps quite a bit. And while the provider will give you all the apps you could ever need, the truth is that they do tend to add on to the monthly price quite a bit. When you are getting apps you need to be extra careful, especially if you are on a budget, to not go over the top and only get what you really need, which can be a bit difficult if you need a good amount of apps for your product.
When looking at a solution like this, getting to know the pros and the cons is always a very good idea, and we are glad that we got to write this article for you today. Even with some of the downsides that we spoke about today, we are still sure that Shopify is a great online website building tool, and we really hope that you will give it a try.