Are you trying to find the best platform for your new online business? Then we have to tell you that you are in the same boat as a lot of other people. When you start researching all of the different options that you have, especially if you have no previous experience with them, it can be quite confusing and everything can end up looking the same to you. After all, a bunch of different tools and specifications mean nothing unless you know what to look for. So, in order to help people like you out, we have decided to take a look at some of the most popular platforms for small businesses and at some of the things that they can offer you, so make sure you keep on reading to find out more about them.
It is pretty hard to start one of these articles about the best options in ecommerce without talking about Shopify. This is a platform that is at the top of most lists of bests and it definitely is in ours as well. There are a lot of reasons why we love this solution, however the key about it is that it has been designed specifically with small businesses in mind.
This means that you will get infrastructure that will perfectly fit your small business without you having to do much about it. You get a basic set of tools that you can add to with the apps that they have available for you. The load time of the websites made with Shopify is incredibly fast, the entire thing is very easy to set up, you can sell on multiple channels as well as take advantage of social selling and more. We do have to mention a downside and that is that this platform can get quite expensive, especially if the apps start adding up, so you want to be mindful of that when you are choosing them and the best way to go about that is to only pick the apps that you really need.
Another excellent ecommerce platform for small businesses is Wix and one of the things that make it stand out the most are the amazing design options that they offer. They are primarily a website building platform, however they do offer ecommerce capabilities. And while these capabilities are not top of the game, they are still enough for a small business that is just starting out, or if you have a website and you just want to sell some products on the side.
They used to have some issues with SEO, however they have since listened to the complaints from their customers and have made some serious improvements there. You may find that you need to switch to another platform if your business really starts growing, but as we mentioned it should work for just fine. You will get a lot of amazing free themes which add to the incredible design options and the fact that it is really easy to use and to set up. There are still improvements to be made with the SEO issues, but that seems to be the biggest issue that they are facing.
If you are looking to design a simple store that doesn’t need a lot of bells and whistles, then Weebly is a great option for you to consider. It is definitely not as popular as Shopify or Wix, however it is still an amazing option to check out. Weebly as a very simple marketing solution built in, and that together with some great ecommerce features that include custom shopping cart, inventory management and coupons, you will be able to run everything smoothly.
There are three price plans that you can choose from the looking through this top ecommerce platform and the higher two are the ones that are more suited for ecommerce, so definitely stick to Business and Performance if you are looking for that. The interface is a drag and drop one and that means that it will be very easy for you to customize your ecommerce and there are also premium themes that cost around $45, but you need to choose carefully since not all of them are mobile responsive, and you definitely want something that is.
The value for money is excellent with this platform and it offers some really powerful email tools, which can be great when it comes to marketing and gathering customer information, which can be incredibly useful when you want to send customers coupons or entice them to buy more products by giving them great special offers. You have to know that Weebly charges a transaction fee for every sale that you make and that will definitely take a toll on your earnings. Another thing that you need to be aware of is that the SEO capabilities aren’t the best, so you will have to take care of that yourself if you want to have a good spot on the search engines. And while Shopify offers great integrations with Amazon, the truth is that Weebly don’t even seem to know that Amazon exists, which can be a drawback if you want to sell on there.
With so many different ecommerce platforms for your online business, it can be tough to choose, but when you are choosing between great options to begin with, you shouldn’t find it too difficult. We hope that taking a closer look at Shopify, Wix and Weebly has been helpful and that this article has inspired you to take a closer look at them.