So, you have decided that you want to launch a new business. Congratulations! This is a bold and probably a smart idea. But, if you want to become successful, you have to come up with a business idea. Saying this is easier than doing it. In order to help you, we have prepared this short guide called business ideas – where to start.
- First and foremost, you will have to generate an idea. Take a notepad and write down all the ideas you have at the moment. Keep in mind that you don’t need a unique idea. Some of the things that you should take into account when thinking about business ideas are the things that you are good at, the things that you like doing, the things that you have experience In and they things that can help others. By writing down these things you should be able to outline the good business ideas that can help you start your own business and become a successful business owner.
- The next step is to do some research and test your business idea. This is the point where you will have to learn more about the situation on the current market. You will have to spend some time analyzing the target audience too. Use Google and other search engines to check the size of the market and the potential of your business idea. Check the competition and think about the things that you can do better than them. Discuss the idea with your friends and family. This is also a good time to take a course or seminar and test your ideas in practice by volunteering or taking a part-time job related to your business idea in case you don’t have experience.
- The final step is to start your business. Don’t forget that in the beginning, in the first twelve months, your main objective is to survive as a business owner because most businesses are shut down in the first year of operation. The best option is to start small and make tests. You don’t have to invest all your capital, energy and time in your business in the beginning. Of course, you should have a plan to expand if everything goes right.
Getting and developing a business idea is a time-consuming process that will eventually pay off which is why you have to be persistent.
Are you looking to strengthen your business further? Read the following article and start applying it to your business.
Troubleshoot Your Online Store For Better Performance
Could the e-commerce platform you are using holding your online store back from performing even better? It is a question worth asking and getting to its bottom. It’s unlikely that this could be the case, but it still is a possibility.
If you have pretty much tried everything in the book and there seems to be no improvement in your sales, then it would make sense to explore other avenues. But the question begs, what precisely have you done in an attempt to improve your sales?
An excellent approach to this situation lies in asking the right questions and trying to determine where the real problem(s) lies. Here are some valid tips on how to troubleshoot why your e-commerce site is underperforming:
1. Is your web store theme attractive?
If prospects get to your site and barely stay, it could mean two things, either they did not or could not find what they were looking for, or your website is unattractive. Ensure that your dashboard is simple, clear, navigable and that you have a beautiful theme. Statistics indicate that 38 percent of prospects will vacate your site if it is not attractive.
2. How prompt is your response to clients?
Most consumers are likely to buy if their queries about a service or product are responded to immediately. Consumers feel comfortable if your site has a responsive live chat and they are also able to buy through chatbot.
Does your online store have these features? And if so, how prompt are you in answering your prospects.
3. Is your online store mobile friendly?
In 2017, mobile searches accounted for $700 billion worth of e-commerce sales. Online shoppers spend more than 60 percent of their online shopping searches on mobile devices. You are doing yourself a disservice if your online store is not mobile responsive.
4. Do your products have adequate product information displayed on your store?
Adequate product information inspires consumer confidence. Eighty-eight percent of online shoppers say product information plays a vital role in their decision-making process. Ensuring that all your products have plenty of information such as specs, warranty and how it works, is likely to get customers to close the sale than if that information was not available to them.
If your e-commerce website is not able to help you effect the above, then it’s probably time to consider a shift to an e-commerce platform that can help you do all the above and so much more. It means that your online store can perform much better with all the above pointers in place.