When the budget is low, marketing is the first expense you want to cut.
Marketing your small business doesn’t have to cost a lot. There are some great strategies you can use to advertise your business and get your brand name out there in front of potential customers.
So, how can you get the word out about your business in the cheapest and yet powerful way possible?
Whether you are just starting out or you are running an already established business, there are 7 proven tactics to market your business without spending a fortune.
How to Market Your Business on a Limited Budget
Taking advantage of online tools today costs nothing in terms of money. However, it does require dedication and time.
If you are willing to put an extra effort and time, you can get the word out without paying a single dime.
Create Your Own Online Store with a Free Ecommerce Website Builder
There is no need for you to hire web developers or designers to create your website from scratch.
Today, the simplest way to build your own store is by using an online website builder. Shopify, for example, is a great solution.
Shopify takes you through an easy-to-use process for creating a simple and yet modern website you can use to promote your products or services and connect with your audience.
Shopify has everything you need to set up an ecommerce site and sell online. The cheapest Shopify plan will cost you $29 which is nothing and you can build your storefront, manage orders, and accept credit cards.
Building a website from scratch will cost you thousands of dollars. For a small business, this is unacceptable.
Submit Your New Ecommerce Site to Search Engines
If you want your website to be noticed online, Google and other search engines should know you have one.
Once you’ll create your website, take an action and submit your site to ensure search engines will serve your website in online search results when people are looking for your business.
The Importance of Google My Business
According to one survey, more than 70% of customers research a business’s location before visiting the business for the first time. More than 20% of them use their smartphones to search for the location while they are on the way.
In other words, more than 90% of online purchasers verify a business’s location. What’s even more important is that more than 70% of those customers lose confidence in the brand when their online listing shows the wrong location.
Considering the fact that Google is the king in the search engine world, it is logical to head there first to determine your business listing and ensure all Google listings are correct.
Google My Business is Google’s dashboard for editing and controlling Google properties. When managed right, a well-utilized listing allows searches and online purchasers to find you easily and provides them access to information they want.
Create Social Media Accounts
Creating personal or business accounts on social media platforms like Facebook, Instagram, Twitter, Pinterest, and etc. is absolutely free.
Incorporating the use of social media into your marketing plan has its benefits, especially if your potential customers are present there. The practice of offering interesting content and a chance to interact with your customers on social media can improve your branding efforts and put your name in your audience’s minds.
The process of creating the account is free of charge. However, the benefits and rewards you could reap from using social media’s capacity to the maximum directly correlate to the time and money you put into managing it.
Start a Blog
Did you know that having a blog as a key part of your ecommerce website gives you 434% more chances of being ranked high on Google and other search engines?
That’s insane, right? Business to business or B2B marketers using blogs as part of their content marketing pull in more leads than businesses that don’t.
Platforms like Shopify, BigCommerce, WordPress, and others are offering free blogging services (as part of their website building services). Social media platforms like Facebook and LinkedIn have story-promoting options and features built0in but these are integrated with your website. It means they won’t affect your search engine ranking and bring you the same results.
If you are interested in starting your own blog, writing about your products, the history of your brand or your industry can be used to boost your business credibility and grow your website traffic.
Your blog articles can offer answers to questions, solve problems, discuss important topics, and more. When people find helpful information, they will remember who gave it and start building confidence as a result.
Sign Up for An Email Service
There are so many free email marketing services out there you can take advantage of. MailChimp is one of the best services you can use.
When you sign up for an email marketing account free of charge, you are allowed to take up to 12.000 emails/month and 2000 subscribers. For $0 that is a lot of emails and a lot of subscribers.
Setting up an email content make take some time, however, it is all going to worth it because you will be able to get in touch with your customers directly.
Coupons are an excellent marketing strategy for many businesses interested in promoting their products and attracting new customers.
According to one study, people love using coupons and they will go out of their way to get one. This strategy is effective in expanding your customer base.
Seem stupid not to take advantage of a free online promotion, doesn’t it?
It is not always about the dollars you have to spend on marketing your business. It is about the time and effort you invest and the effect it has on your customers.
These seven free strategies will help you attract attention, engage customers, build relationships, and keep your business top-of-mind.